How I Ended Up Leading StoreDada

StoreDada started as a single-tenant, single-vendor e-commerce platform with a bold goal — to offer retailers a stable, customizable SaaS storefront. I joined the team as a full-stack developer and quickly immersed myself in building key modules including authentication, product listings, cart management, and checkout workflows.

Taking Initiative

As I got deeper into the codebase, I noticed architectural inconsistencies and scalability limitations. Rather than just completing assigned tasks, I took the initiative to:

• Refactor core modules for maintainability
• Propose reusable patterns and clean code practices
• Improve API response times and error handling

Leading Without a Title

Soon, junior developers began reaching out to me for reviews, feedback, and help unblocking tasks. I naturally stepped into a leadership role — conducting peer reviews, aligning the team, and owning delivery pipelines.

One turning point was a high-pressure release that had to go live with zero downtime. I took ownership of the situation, managed cross-functional coordination, and delivered on time. That moment earned me the trust of stakeholders — and the technical lead role.

Key Highlights

• Architected and stabilized the core of a live e-commerce SaaS
• Mentored 5+ developers across full stack workflows
• Reduced deployment downtime by over 60%
• Took full responsibility for client escalations and feature delivery

StoreDada wasn’t just a product I contributed to — it was where I grew into a dependable tech leader.